Packaging is Often an Afterthought But it Can Be Great for Branding
In the competitive world of business, packaging is often overlooked as just a means to protect the product. However,...
Why Good Intentions Fail in Marketing: The Problem with Purpose
The debate over the role of purpose in marketing has intensified in recent years, with many companies attempting to...
Maximizing Consumer Behavior with Behavioral Labeling: A Guide
Behavioral labeling, an intriguing concept that suggests names or tags associated with activities can prompt corresponding behavior, offers groundbreaking...
Boost Your Brand: Why Talking About Competitors Grabs Attention
In the dynamic world of brand marketing, one intriguing tactic has gained significant attention: the act of referencing competitors...
Neuromarketing: The Ultimate Guide to How It Works and Why It’s Crucial for Your Business
Have you ever found yourself making a spontaneous purchase because an advertisement caught your eye, the packaging appealed to...
Unlock Endless Marketing Potential with Augmented Reality: How Brands Like Jones Soda Are Revolutionizing Consumer Engagement
In the ever-evolving world of marketing, augmented reality (AR) has emerged as a powerful tool for brands looking to...
Enhancing Female Representation in Advertising: WACL, Snapchat, YouTube, and Pinterest Join Forces
Discover how WACL, in partnership with Billion Dollar Boy, Snapchat, YouTube, and Pinterest, is driving a campaign to improve...